SOCIAL MEDIA
Remember: You don’t need to be perfect. Clients want to see your real work and personality. Just start where you’re comfortable and build from there!
Anagen 11’s Social:
This section is here to inspire you and provide a starting point. Social media is your opportunity to build a personal brand and connect with clients who truly vibe with you. Focus on creating content that reflects your personality, style, and values—authenticity is what draws in the people who resonate with you.
When it comes to style, it’s about finding one or two approaches that feel natural to you. You don’t need to reinvent the wheel with every post. Many creators find something that works and stick with it, creating consistency that helps their audience know what to expect. At Anagen, we do this by focusing on bright, natural lighting to let the artistry shine as well as the styles of content below.
Styles of content:
Transformation videos: Showcase your client’s before-and-after moments. Highlight the process and the stunning results.
Talking videos
Consultations: Film a snippet of you walking a client through their options or creating a plan to reach their goals, can always take some during or jump straight to the after.
Voiceovers: Add context to your videos by narrating your process or sharing tips while showing the work.
Explanations Videos: Break down a service step-by-step or talk about how certain products benefit the client.
Please also check out the monthly calendars in the breakroom for timely content ideas and inspiration. These calendars are updated regularly to help you stay on track with seasonal and promotional themes.
General TIPS:
Repurposing Content:
One transformation can be utilized to create multiple pieces of content
A Reel
Before & After photo carousel
Product spotlight of what you used
Batch Create Content
Creating multiple pieces of content in one session saves time and keeps you consistent. It also prevents the overwhelm of having to create new content every single day.
Pro Tip: Scheduling your batched content saves even more time and helps with consistency. I recommend posting your content right away or scheduling it so it doesn’t die in your drafts. (RIP) There’s a video below showcasing how to do this if you need support!
My Process:
What works best for me personally is to:
Find songs for the videos.
Edit the clips.
Add captions last.
Schedule Content.
I like doing it this way because each step (especially finding songs or writing captions) can easily send you down a rabbit hole. My brain likes to stay focused on similar tasks for a chunk of time, which keeps things faster and more streamlined.
But this is just what works for me—find a process that fits your brain and workflow! The key is to make it simple and enjoyable for you.